Richard, a young Chemical Engineering student, wants to create videos that will go viral and attract millions, if not billions, of views. He needs Gareth, his room mate's, help. Gareth has the resources to make Richard's dreams of fame come true, so he suggests an online reality game guaranteed to go viral. A game not for sissies and where the rules don't apply. Gareth seems like a nice guy, but is he who he wants people to believe he is?